Key Points of Differentiation

These are the key points of differentiation or uniqueness that were identified in our research as defining Toronto Kiwanis Boys & Girls Clubs in relation to other youth–serving organizations. They should be used consistently in our public communication.

• Changing lives — Belonging to a Toronto Kiwanis Boys & Girls Clubs is a life changing experience for most kids.
• Build Positive Relationships — Young people can develop life changing relationships with caring adult role models that make a difference and often influence the life path they choose for the better.
• Accessible and Affordable — Club fees are affordable to all children and are reduced or waived for those in need.
• Youth Empowerment and Leadership — at both the national/regional level and at individual clubs, youth are empowered in organizational decision–making, and given opportunities to develop leadership both in the organization and in their communities. They help shape programs, share their creative ideas.
• After–School Care — A strong focus on before and after–school care (we believe it is the only national youth–serving charity with this focus).
• National Reputation — as opposed to community centres, for example
• Over 100–Year History — significant credibility as a long–standing, trusted, well–run organization.
• Scope of Organization — except for the YMCA, the Clubs serve far more children and youth in Canada than virtually any other charity, including Big Brothers, Big Sisters — the group with which we are most confused.
• Continuum of Services — In most clubs, a child can be an active club member from a very young age right through to young adulthood
• Range of Programs — the Clubs have an unusually wide variety of programs and services compared to other agencies